Driving Automotive SaaS & B2B Digital Transformation
Goal: Design an end-to-end transformation of Refinity to deliver an interim solution that addresses key usability issues.
Role: User Experience Designer
Gathering user insights in the field
Goal: Understand how Refinity is used in the field and gain insights into our end users’ perspectives, including car painters, bodyshop managers, and distributors.
Role: User Research Designer
Transforming Online Shopping for Automotive
Goal: Redesign and improve the e‑commerce page to enhance usability, streamline the shopping experience and create better user engagement.
Role: User Experience Designer
Raquete Club
Goal: Understand how Refinity is used in the field and gain insights into our end users’ perspectives, including car painters, bodyshop managers, and distributors.
Role: User Research Designer
Simplifying a Complex Color Matching Workflow for Time Pressured Painters
Research
Design System
Workshops
Growing A Design Team
Service Design: Optimizing Private Club Experience
UX Research: Diving Into Private Club Membership Experience
UX Design: Broadening Audience Reach and Music Sales
